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If you’re a business consultant facing burn out, you’ve likely felt the sting of working with ad agencies that overpromise and underdeliver. You pay thousands upfront, $7k, $10k, sometimes even $14k, only to find yourself chasing results that never quite materialize.
Transparency and Trust Sit At The Center of Our Core Values.
At Viral Force, we’re doing things differently. We don’t believe in vague promises or flashy buzzwords. Instead, we focus on transparency, clear numbers, and — most importantly — results.
Here’s a breakdown of what you really need to know before you invest in paid advertising and how you can start to calculate whether you’re ready for it.
Understanding the Advertising Metrics: CPC, CPL, and CPA
Before you dive into advertising, it’s essential to understand some key terms:
• CPC (Cost Per Click): This is how much you’ll pay every time someone clicks on your ad. In B2B industries, CPC typically ranges from $3 to $7. For more competitive industries, it can go higher.
• CPL (Cost Per Lead): Once someone clicks your ad and becomes a lead, this is the cost associated with acquiring that lead. In many cases, CPL is around $45, but it varies based on your targeting and strategy.
• CPA (Cost Per Acquisition): This is the cost of acquiring a paying customer. Simply put, CPA is the total cost of your ad spend divided by the number of clients acquired through your campaigns. In consulting, CPA typically falls in the $400 to $900 range, depending on your industry and closing rate.
The Simple Formula:
CPA = Total Spend divided by ( / ) Number of Clients
If you spend $45,000 and acquire 50 clients, your CPA is:
$45,000/50 = $900
How Many Leads Do You Really Need?
One of the biggest mistakes businesses make is not thinking through the math behind their ad campaigns. Let’s say you close 5% of your leads (a common rate for cold, paid leads).
Here’s what that means:
• If you want to acquire 50 clients, you’ll need around 1,000 leads:
Leads = Clients Wanted / closing Rate
Leads = 50/ = 1,000
• At a CPL of $45, those 1,000 leads will cost you $45,000. Simple math.
Now, you have a solid estimate of how much it will cost to generate those leads — and what it’ll take to hit your customer acquisition goals.
Can You Handle the Volume?
Now that we’ve established how many leads you need, it’s time to ask yourself the most critical question:
Can your business handle that many leads per month?
Generating 1,000 leads sounds fantastic, but if your systems, sales team, or client onboarding processes aren’t ready to handle the influx, you’ll likely burn out before you can see the returns on your investment.
Do you have the necessary automation in place? Are your sales teams ready for daily follow-ups? What happens if lead quality fluctuates? These are the operational aspects you must consider before launching an ad campaign.
Here’s How We’re Different
Unlike most agencies, we don’t charge a huge upfront fee. There’s a $1,500 setup cost, (once) but beyond that, we only get paid when we bring you results. Here’s what that looks like:
• Option 1: $1,500 setup fee + 7% of the revenue generated from the leads we bring in (from monthly lifetime value of the client).
• Option 2: If you prefer a more traditional model, we can charge a $5,000 monthly flat fee and leave your revenue untouched.
Either way, you’re not stuck paying out of pocket before seeing any real results.
Ready to See if Advertising is Right for You?
I’m not here to pitch you a typical sales spiel. But I’ve made a 5-minute video explaining these concepts in more detail. No forms to fill out, no strings attached. Just click the link and watch.
If it clicks with you, there’s a link at the end to book a discovery call. We’ll talk about your specific needs and see if we’re a fit.
Watch the Video Now
Cheers,
Jose Oldenburg
Viral Force
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